Nivea and Special K, two really famous brands are currently running a co-branded campaign in France called “Pretty for the summer”.

GWP France - Vanity and Special K

This promotion consists of a kit and several products from both labels:

To get this vanity case and samples, simply buy two products from Special K and one from Nivea.

These kind of campaigns really interests us because each brand benefits from the image of the other one.This form of co-branding complements each other because for this campaign, Special K benefits from being a brand that promotes beauty is being healthy with the help of Nivea products and vice versa.

This promotion will certainly be welcomed by women who are often thinking about loosing some kilos as well as keeping their skin in tip top condition for the approaching summer.

Do you enjoy this sort of marketing campaign ?

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