La Brioche Dorée is very famous chain of bakery in France. They are currently running a pretty cool promotional campaign

La Brioche Doree - Promotional Product France

They are offering promotional gifts such as a b’twin foldable bike and Contrex towel! This form of co-branding – with Decathlon (sport article retailer in France, inventor of the b’twin) and Contrex (a very famous water company in France) is an excellent way to promote 2 brands in the same time quite efficiently.

What do you think of this marketing strategy?

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