The Amazing Spider-Man movie will be released on the 3rd July 2012 in Hong Kong. KFC, is taking this opportunity to launch its Amazing Spider-Man Box. For every up-sized meal, customers will get a free promotional gift – The Amazing Spider-Man Mug.
This incentive product definitely mug is definitely encourages customers to up-size their drink, as such boosting sales. It would also attract Spider-Man fans to purchase The Amazing Spider-Man Box in order to collect the mug as a souvenir.
Don’t you think that KFC made a smart decision to include the popular licensed character in its promotional product? This not only helps to add value to its product but also stand out from its strong competitors such as Mcdonald’s and Burger King.
If licensed characters interests you, check out the following blog posts: