Nivea, a famous brand for skin care products, has recently started a promo competition, in coorporation with dm drugstore in Germany. Have a look at the promotional item:

Promotional Summer Item

All you need to do is to answer a very simple question and submit your address. This competition is very attractive for the customer because there is no wrong answer as the answer highly depends on the person’s opinion. Also, taking part in this competition does not take great effort. Additionally, you can win Nivea product sets.

The promotional item is related to the Nivea sun products. Nearly everyone who wants to go outside and lie in the sun needs sun protection. Because it is so easy to take part in the competition, a lot of people will visit the webpage and get to know more about the company and its products. The promotional item serves as a good incentive to visit the webpage and also gives brand recognition.

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Just a few words for our German readers:

Der Zusammenhang zwischen dem Werbeartikel und den Nivea Sun Produkten ist ganz klar erkennbar. Wer sich ohne Sonnenschutz in die pralle Sonne traut, der hat entweder einen passenden Hauttyp oder viel Mut. Doch sehr viele Leute benutzen Sonnencreme und das natürlich zu Recht, denn einen Sonnenbrand wollen nur die Wenigsten riskieren. Dieses Gewinnspiel ist eine gute Möglichkeit auf Nivea Produkte aufmerksam zu machen. Es kostet den Teilnehmer nur etwas Zeit, daher ist der Aufwand sehr gering.