We really liked the recent GWP promotion by Lipton in China. The brand owned by Unilever is currently performing really well in the China market – the biggest consumer of tea in the world, and it is a huge market for Lipton.
Spotted in Carrefour Shanghai by a staff of our buying office, this is very useful gift with purchase. For the purchase of 45 RMB (US$6.75) of Lipton ice tea, get a plastic sports bottle. The bottleneck is branded and equipped with a safe closure system and string to avoid to spill some.
We found this promotional item very clever especially in China, where you can find many peoples using sport bottles for daily use in offices or generally outside. This item can be carried anywhere and at anytime by the consumers, so this will work well to promote the brand!
If you like this promotion and want to produce your customized promotional water bottles please contact us. See also our Tea Tool invention.