A good way of creating brand awareness for a company, especially drink companies, is being visible at different kind of fairs.
The Copenhagen Fashion Week just ended in Denmark, and Heineken has been its active participant. They had different promotions in form of competitions going on. For instance, they handed out Heineken accessories such as key hangers which in this case were used as card hangers.
- 30th Anniversary Promotion by Pocari Sweat, Towel and Bags
- Promotion in SPAIN: EL PAIS Soccer Ball
- Innocent Smoothie Promotion
- Promotional Idea – Champagne Bucket
- Jolly Shandy Marketing Campaign Hong Kong
A few words for our Danish readers:
Som leverandør af diverse drikke; øl, drinks, vand osv. er det en god ide at være aktiv ved messer. Specielt et event som Københavns mode messe hvor der gennem hele weekenden er mange fester og aktiviteter i hele byen som skaber meget opmærksomhed til de forskellige sponsorer.