Highlights From LifeStyle Trade Fair in Vietnam 2025

ODM Group attended LifeStyle Vietnam 2025 in Ho Chi Minh City to explore the latest in branded merchandise, home décor, and sustainable promo trends. Featuring over 1,600 booths from 600+ exhibitors, the fair showcased Vietnam’s emergence as a go-to sourcing hub for quality, design-forward products. From eco-materials to retail-ready packaging, it was a valuable glimpse into what brands can expect for 2026.

Table of Contents

What ODM discovered from LifeStyle Trade Fair in Vietnam 2025

This October, ODM Group attended LifeStyle Trade Fair in Vietnam 2025 in Ho Chi Minh City, a major regional fair that continues to shape sourcing conversations across Asia. Now in its 15th edition, this year’s event delivered impressive scale and global engagement.

Here are a few standout takeaways from our visit:

• 1,600 booths, 600+ exhibitors from Vietnam and abroad
• Extensive product coverage, such as: home décor, gifts, furniture, storage, textiles, toys, accessories
• International participation from countries like India, Thailand, Nepal, Kenya, and Madagascar
• Eco-material focus in bamboo, rattan, loofah, seagrass, recycled fibers
• Trade show backed by government support, organized by Vietcraft and endorsed by the Ministry of Industry and Trade
• Promotion to 600,000+ buyers worldwide through direct outreach and trade platforms

This year’s fair reinforced Vietnam’s rising profile as a sourcing destination known for craftsmanship, scale, and market access, especially for brands seeking direct engagement with manufacturers.

Explore products that stood out at Lifestyle Vietnam event 2025

As always, we went in with an eye for brandable, sustainable, and design-forward products. Here are some of the most notable categories and trends we spotted:

Natural Home Décor & Craft

• Macrame planters and wall hangings using jute and cotton rope
• Handcrafted seashell decorations and eco-themed wall art
• Burlap ribbons and decorative cords suitable for DIY packaging or POS display accents

Woven Storage & Functional Living

• Storage baskets, trays, hampers, and pet houses made from bamboo, rattan, water hyacinth, and seagrass
• Foldable and multi-use home accessories for compact storage and gifting versatility
• Curtains and mats crafted from sustainable plant fibers, offering a tactile, artisanal feel

Candle Gifts & Fragrance Sets

• Wax melts, scented tealights, and votives offered in premium, gift-ready formats

• Fragrance kits bundled with elegant outer packaging, often made with FSC-certified materials

• Minimalist candle sets designed for corporate gifting or seasonal promotions, with sleek, modern presentation

Stationery & Seasonal Packaging

• Quilling cards and framed paper art pieces, ideal for cultural gifting or seasonal campaigns
• Advent calendar formats and layered gift boxes made for limited-edition packaging concepts
• Eco-friendly stationery sets designed with natural fibers and hand-applied finishes

Kids’ Toys & Pet Accessories

• Wool-stuffed animals, dolls, and baby items with ethical sourcing stories
• Loofah-based pet toys and accessories offering playful, plastic-free alternatives
• Educational play items featuring sustainable materials

Ceramic Diffusers & Giftware

• Ceramic diffusers crafted in natural tones and shapes, ideal for wellness or home themes

• Reusable ceramic containers included in scent sets, enhancing perceived value

• Pieces often paired with essential oils or reed sticks, suitable for retail, gifting, or hospitality settings

Turning event inspiration into product reality

Seeing great ideas at a trade show is one thing. Bringing them to life for your brand is where ODM comes in.

Our end-to-end offering, from concept design to production and packaging through ODM’s sourcing network, enables brands to transform fair discoveries into market-ready promotional merchandise.

Here’s how we help:

• Trend translation: We interpret what’s relevant from fairs and apply it to your industry or campaign goals
• Sourcing & sampling: Access to regional suppliers with low MOQs, sustainability credentials, and export capability
• Design services: In-house creatives develop mockups, visual packaging, and product customizations
• Manufacturing execution: We handle everything from materials sourcing to final QC in Vietnam, China, and beyond
• Merchandising alignment: Create shelf-ready gifts, seasonal bundles, and branded items that fit your identity

Whether it’s a woven storage kit for a wellness campaign or a ceramic diffuser set for end-of-year gifting, our team is equipped to deliver.

Conclusion

Our visit to LifeStyle Vietnam 2025 confirmed that brands don’t need to choose between creativity, sustainability, and manufacturability. The future of promotional products lies in thoughtful sourcing, ethical materials, and smart merchandising, all of which were on full display at the fair.

If you weren’t able to attend, consider this your shortcut to what matters. And if you’re ready to explore how ODM Group can help you turn any of these product trends into real, on-brand merchandise, we’d love to support your planning for 2026 and beyond.

Let’s connect, whether it’s a trend consultation, sourcing brief, or idea development session. ODM Group is here to help your brand stay ahead, from concept to production.

At The ODM Group, we specialize in transforming creative concepts into market-ready merchandise through precision printing, professional design, and global manufacturing expertise. Contact us today to learn how we can help you design, source, and manufacture high-quality promotional products that elevate your brand awareness.

• Website: www.theodmgroup.com 
• Email: info@theodmgroup.com 

Explore related promotional products 

At ODM Group, we offer a curated range of promotional products inspired by the latest in sustainable design, functional gifting, and artisanal craftsmanship. Explore product categories aligned with what we saw at the fair,  ready for customization, branding, and full-scale production.

Explore our latest insights

Stay ahead of the curve with our latest insights into promotional trends, product innovations, and sourcing strategies. Explore here: