Jasons is having a giveaway with candy clutches. Simply spend HKD$388 at Jasons and get a free candy clutch. A new design every week, it serves several different purposes – clutch, jewelry box or simply to store all those Chinese New Year goodies. Read on more to find out why you should also include a clutch in your giveaway.

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Choosing the Perfect Clutch for Your Giveaway

Clutches are extremely common and are must-have accessories for most females these days. Thus, by providing free clutches with purchase, you are giving your female customers what they need. There will never be too many accessories for females. Practicality is an important trait of the giveaway, as the more your customers use your product, the better you are promoting yourself. Your customers, who benefit from your giveaway, generally tend to remember your products and brand better than other brands. Thus, increasing customer loyalty.

Not only so, Jasons is clever in promoting their giveaway by having a different giveaway each week. 3 different designs for 3 weeks; this creates a hype within the customers as they would be interested to collect them. Also, by giving your customers a choice to choose the gifts, they are more likely to want them. For example, if the customer wants the design that is only available from 24th to 30th January, they would plan to shop during that period and they would definitely spend more than the minimum amount to receive the clutch.

Other giveaway alternatives:

Choosing the Perfect Clutch for Your Giveaway

Selecting the right clutch for your giveaway can significantly impact the success of your promotional campaign. Clutches, versatile and fashionable, cater to various occasions, making them an excellent choice for giveaways. Understanding the different types of clutches and their suitability for events can help you tailor your giveaway to meet your customers’ needs and enhance your brand’s appeal.

Understand Your Audience

First and foremost, consider the demographics of your target audience. Clutches typically appeal more to female customers, who often seek stylish solutions for carrying their essentials. Recognizing this preference is crucial in planning a successful giveaway that resonates with the majority of your audience.

Define the Purpose and Occasion

Daily Use vs. Special Occasions

Deciding on the intended use of the clutch will guide your choice. For everyday use, opt for casual designs with vibrant colors and durable materials like silicon or plastic. On the other hand, for clutch on dates, choose clutches in softer hues such as maroon, pink, lavender, or blue, which evoke a sense of romance and elegance.

High-End Events

For giveaways aimed at high-end clientele, investing in premium quality clutches is key. Elegant clutches, crafted from superior materials, not only elevate your brand’s prestige but also ensure visibility at upscale events.

Party Clutches

However, it also has a high return as the customers are showing off your giveaway at high society events. Lastly, a party clutch would have more funky accessories and loud designs for the customers to be the limelight of the party.

Size Matters

The functionality of the clutch heavily depends on its size. Determine the intended contents — whether it’s for carrying basic items like keys and cash or for more substantial needs such as makeup, wallets, and phones. This decision will affect the size and design of the clutch, making it more useful and appreciated by your customers.

Clutches range from a tiny size to a larger size, depending on the things it can contain. Do you want your customers to use the clutch for simple daily purpose like having keys, coins and some cash inside? Or do you want the clutch to have a larger purpose like keeping the make up, tissue, wallet and phone too?

More Than Just a Giveaway

Understanding the purpose and potential impact of your giveaway allows you to create a more thoughtful and effective promotional item. It’s not merely about boosting sales; it’s about enriching your relationship with your customers by catering to their needs.

Ready to Launch Your Giveaway?

Contact ODM today for expert advice and support in launching your clutch giveaway. Let us help you make a lasting impression on your customers and strengthen your brand’s presence in the market.