The Minnesota Twins is a team of professional baseball team based in Minnepolis, Minnesota. For every baseball game, free giveaways would be given away to the fans. These free giveaways attract fans to show their continuous support and love to their favorite baseball team. In one of the upcoming games, Twins will be giving away free DQ caps as a summer marketing product. It is a perfect gift for summer that keeps our head cool in the summer heat. This attractive marketing product is presented by Diary Queen, a fast food restaurant chain that is based in the US.
Benefits of this summer marketing product!
This branded cap has a high utility value. It is great for summer where people usually head out to catch a baseball game. It is definitely useful especially when summer is crazily hot these days. By offering a giveaway like this, fans will definitely use it on a regular basis and this in turns improve brand recall. It is a giveaway with a high staying power and high perceived value that entices fans to keep these exclusive caps
Besides that, this marketing product is highly customizable! Companies can customize it after any branding needs and desire. This includes adding any company logo or brand name. For instance, Twins has embroidered their team name onto these stunning red caps. However, Dairy Queen could also brand their logo onto this cap. As a result, it will definitely benefit both parties. As such, whenever this cap is being used the user will be reminded of Twins as well as Diary Queen. Imprinted with logos and brand name, this cap will act as an advertising agent that advertises the brands.
If your company is looking for more summer promotions, do check out the following ideas :