With summer approaching, Pure Tan is offering a tote bag with logo as its summer marketing product. Simply head down to any Priceline store and purchase any 2 Pure Tan products to receive this tote bag!
Pure Tan is a self-tanning brand from Australia. In Australia, the sun’s rays are so harmful that many people fake their tans. PureTan professional-finish, instant tanning products activate so fast that you can shower within an hour of applying. They have honed the formula so well that it doesn’t smell of DHA; it actually smells lovely!
Why Did Pure Tan Make Use of This Tote Bag As A Marketing Product?
This tote bag is a great staple for summer. You can bring it anywhere, be it the beach, to the mall or even to your friend’s house! It is simple and versatile, making it a great product as a whole.
This tote bag is bright blue with metallic straps, which suits the summer theme down to a tee. Want to spend your summer overseas? No problem! You can easily fold this bag and keep it in your luggage or bag and take it out whenever you need extra storage or use it daily.
Other brands like California Tan can also use this tote bag as a marketing product to help attract and retain more customers.
Advantages of Using Custom Tote Bags in Marketing
Using tote bags as a marketing product during summer can offer several benefits. Here are some key advantages:
1. Practicality: Custom-brand tote bags are convenient and versatile. They are lightweight, spacious, and easy to carry, making them ideal for summer activities like trips to the beach, picnics, farmers’ markets, and outdoor events. By offering a useful product, you increase the likelihood of recipients using and displaying your tote bag, promoting your brand.
2. Increased Brand Exposure: These bags provide a large surface area for branding and customization. You can prominently display your company logo, tagline, or any other marketing message on the bag. As people use the tote bags in public spaces, they become walking billboards for your brand, generating widespread exposure and increasing brand visibility.
3. Eco-Friendly Image: Promotional canvas tote bags are often associated with sustainability and eco-friendliness. In today’s environmentally conscious society, eco-friendly promotional products can enhance your brand’s reputation. Tote bags are reusable, reducing the need for disposable plastic bags and contributing to a greener environment. By aligning your brand with sustainable practices, you can attract environmentally conscious consumers and build a positive brand image.
4. Longevity and Durability: Totes are typically made of sturdy materials like canvas, cotton, or polyester, ensuring durability and longevity. Unlike single-use promotional items, tote bags have a longer lifespan, allowing for repeated use. This means that your brand message remains visible for an extended period, maximizing the promotional impact of your marketing efforts.
5. Targeted Reach: During summer, people spend more time outdoors, engaging in well-suited activities for tote bags. By distributing tote bags at relevant events such as festivals, beach parties, or outdoor concerts, you can target a specific audience and reach potential customers more likely to use your product and engage with your brand.
6. Cost-Effective Marketing: Tote bags are a cost-effective marketing tool. They are relatively inexpensive to produce, especially when ordered in bulk. Compared to other forms of advertising, such as billboards or television commercials, tote bags offer long-term brand exposure at a fraction of the cost.
7. Positive Brand Association: By offering practical and aesthetic bags, you create a positive association with your brand. Recipients will perceive your company as thoughtful and customer-oriented, which can improve brand loyalty and increase the likelihood of repeat business.
More tote bag designs from ODM:
Every part of this cork bag part is made from pure cork material. It emits a classic yet elegant appeal. So whether for shopping or OOTD, this cork tote bag is surely a must-have.
Tyvek tote bags ensure your things will stay dry even when it suddenly rains on your way out. Its non-porous distinct blocks out liquids from entering.
This nylon bag can be branded with your logo for brand exposure. Being reusable means this allows brands to reduce the need to use single-use plastic bags inside shopping stores.
Discover how other business use tote bags as their marketing product:
This custom tote bag with USB from the Global Sourcing Fair in Vietnam. One of its most outstanding features is an extra string to hang up any item securely. Another is the USB add-on as a giveaway.
Johnnie Walker’s limited edition bag is partnered with their famous Gold Label and is made from woven jute, adding an aesthetic and nature-inspired vibe for users in the Philippines.
We saw Perrier’s custom-designed tote bags in one of the stores we visited in Vietnam. For every purchase worth 100k VND, customers can get any of these bags for free!
Continuing its commitment to eliminating single-use plastic from its stores by 2025, Carrefour offered custom eco-friendly tote bags to its customers in Dubai.
In Summary
Using tote bags as a marketing product during summer provides practicality, increased brand exposure, an eco-friendly image, durability, targeted reach, cost-effectiveness, and positive brand association. These benefits make tote bags an excellent choice for promoting your brand during summer.
Want to design and produce your own tote bags? If so, the ODM and Mindsparkz team are here to assist you. We can help you create the nags you need, considering your business branding and budget. Send us an email today to get a detailed quote.
