Lord & Taylor is offering a gift with purchase. By purchasing a Dolce & Gabbana Pour Femme 3.4 oz Eau de Parfum (USD103), a complimentary Dolce & Gabbana Clutch would be given. This gift with purchase can be found on its online store.
Based in New York, Lord & Taylor is the oldest upscale, specialty-retail department store in the United States. Founded in 1826, the brand now has 49 stores and an online store.
Why this gift with purchase?
Being an upscale store, Lord & Taylor has to provide good quality promotional gifts. Hence, a Dolce & Gabbana clutch is a suitable gift with purchase. Apart from that, the clutch can be used to hold the perfume and other items a lady may need when she uses the clutch. This makes the gift relevant to the product purchased.
This gift with purchase has a high perceived value. Customers would be enticed to give the perfume and the clutch as a gift to someone. The two items together make a very complete gift and is perfect as a gift for ladies.
How does this gift with purchase help the business?
Firstly, because the gift is a branded item, sales would greatly increase. Customers would prefer a branded gift with purchase over one with no brand. This is because a branded gift with purchase gives them the mentality that they are purchasing the branded item at a very low price. Hence, this would greatly help to increase sales.
Secondly, when customers purchase the gift with purchase, they would browse through other products as well. Going with the intention of only buying the gift with purchase, they may end up buying even more items. This would increase sales as well.
Thirdly, offering a gift with purchase leaves a good impression on customers. Especially for a branded gift, customers would feel that the company cares for the interests of their customers. Hence, more people may sign up for the loyalty programmes offered or they may end up purchasing more often from your company. Either way, customer loyalty is fostered.