Following our recent blog on Kellogg’s On-Pack-Promo in Korea, here is another interesting promo where Kellogg’s joins forces with Disney to advertise their new movie!

Disney’s Spooky Buddies hit the shelves just in time for the Halloween season. To drive sales they have a special promo – simply purchase any 2 Kellogg Cereal and get a free Trick or Treat Tote bag!

Promotional Tote Bag - GWP

This gift with purchase features all individual buddies, capturing attention of all kids and dog lovers. Given that cereals are often consumed by families, this promotion would trigger the young ones and subsequently pester their parents to purchase it just for this promotional gift!

Overall a very effective marketing move by both companies, taking advantage of festive seasons to hold promotional events. Tote bags makes great advertising tool, with flexibility in usage of colours and printing of logo. Do not underestimate this simple carrier that can be used in our daily lives, check out more links below on businesses that have adopted this strategy!