Kellogg’s, the famous cereal brand, is giving away 2.2 million free ceramic bowls as a gift with purchase in the UK.

Massive giveaways, but for a cereal company with this much market share they will really be sure to stand out on the with such actions..

For the purchase of any two full packs of Crunchy Nuts, Corn Flakes, Frosties or Krave, receive one ceramic bowl.

See other blog articles for more examples of Promotional Products for Cereals.

Available in 2 designs: Crunchy Nuts or Corn Flakes Colors.   This type of promotion will be successful for a number of reasons:

  • Will stand out from the shelves though bright colours
  • Bowl will be re-used on various occasions not necessary related to cereals
  • Improvement in sales across the whole category
  • Increased overall brand visibility

Furthermore, the promotion will be supported by a £1million marketing campaign pushing shoppers to go to retail store in order to collect their free bowls.

For more Gift With Purchase ideas: