Paturages is a French company that specialises in diary products and processes cheese. They are giving away a free magnet for every purchase of a box of Paturages cheese pieces. There are 12 magnets to be collected to form 2 puzzles. Each magnet forms an image which contributes to piecing the puzzle. Read more to find out how the magnet makes an effective gift with purchase…
How may this magnet make an effective gift with purchase?
This magnet has to be collected in order to form the puzzle and create the full image. The full image reflects the branding of Paturages in the scene of pastures with its characters. The magnet can be placed anywhere, especially on the fridge, which provides a greater exposure of its branding surface. It can be used as a decorative accessory or to hold pieces of paper or notes on the fridge. The magnets make great collectibles and have a long advertising span as they will not be thrown away so quickly. They will also facilitate free advertising for Paturages as viewers happen to glance at the magnet. The magnets are also colourful and attention-catching which will attract more people to see it.
Paturages may brand its logo on the magnet in order to create brand awareness. This will let more people know about Pasturages dairy products. It will also boost brand recall and existing customers will be reminded of Paturages products. Thus, they will be more inclined to stick to the same brand and buy cheese from Paturages again. This will enhance brand loyalty from customers for Paturages. Customers will be enticed to buy the magnet in order to collect all 6 to form the puzzle. Thus, this will spur repeat purchases from customers and increase sales. What do you think of using magnets to create puzzles as gift with purchase?