The power of drones are becoming ever stronger. They are now considered a central part to having fun, creating cinematic shots, aiding with healthcare and even are employed in the military. Though a new wave has hit the shore of the marketing innovation sea and it goes by the name of drone advertising!
Before we get into this latest trend though, here is a great example of how drones are really taking the main stage in the marketing and advertising sector.
Drone Advertising- What’s the deal?
Drone advertising can come in many different ways and forms; here’s the first:
Not the most attractive example, though it still can be seen as an effective one. This could definitely help catch the eye of a potential consumer and act as a conversation starter. Although logistically certain laws can prohibit cruising through city centres; for events, or even for in store displays and promotions, this could be ideal.
Next up we have experiential marketing. Here is a shot from a recent campaign by TGI Fridays, using the drone as a lowering mistletoe device. As you can see, drones truly act as an engagement catalyst, used in the right way they can be an extremely effective tool.
And finally, as much as we love the design of the original drone we can’t deny how awesome this inflatable airship is. Canada Post proudly integrate their logo and let the drone do the rest- it’s a crowd pleaser and word of mouth generator for sure!
Why would I use Drone Advertising?
- To be different! Brands have been proven to be rewarded better when advertising out of the ordinary, and this use of a promotional product is definitely a method to do so.
- Increase Brand Awareness. You can be sure that drone advertising will significantly help getting the brand out there and noticed, no matter what the method. Brand recognition is essential for any brand, as much as Canada Post for example are a household name they
- Inspire conversation. Because drones are such a new concept, you can be sure that this will encourage conversation whilst creating a positive disruption. It is of course then essential to take advantage and embrace this time with a potential customer or relation.