When visiting a hotel in China we came across this toothbrush from Home Inn with a molded logo. This is a great idea and a unique twist on a common promotional product. Toothbrushes offer a cheap way to get your brand name out to a lot of people. Since they’re an item that are used daily, your brand awareness will increase dramatically. Because of this, and their low cost, they offer a high ROI which explains why they’re used as giveaways to such an extent.
What advantages does a molded logo offer?
There are a number of advantages that a molded logo offers over traditional techniques such as silk screen printing. First of all it gives more design flexibility and allows for more unique products. A molded logo can come in many shapes and colours – meaning that it can be customized to whatever your company desires. It also reduces cost of production per unit since less material will be used. Since there is no need for a separate logo to be designed, produced, and attached to the product this also lowers costs. Because of the unique designs that can be produced with this method, they work very well as promotional products since people will pay more attention to them. When it comes to standardized products such as toothbrushes it is important to make them stand out in some way from the others. This typ of logo works for a large range of products and materials and not only toothbrushes.
Feel free to contact the ODM Group to learn more promotional products and giveaways. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.