As recent National Day’s in Canada, France and the USA have shown, these celebrations provide perfect marketing opportunities. The one day where everyone can come together and celebrate the founding of their country. This is also the perfect time to increase your brand awareness and market your company. One of the best examples is Macy’s, this company has for 39 years had a fireworks show, the largest fireworks show for Independence Day. It is a fantastic example of marketing your brand while also taking part in national celebrations.
What kind of marketing opportunities are provided by National Day celebrations?
An excellent form of marketing in these occasions are offering free promotional items. In the case of National Day celebrations, original ideas and promotional items are the best. Sunglasses provide the perfect opportunity to be, not only eye catching, but are extremely useful. These are cheap to manufacture and will be used prominently by the wearer, be they novelty or fashion focused. This allows for the marketing campaign to be run on a tight budget, but still gain great results. Having a focus on your brand positioned on the sunglasses, or going with an original/novel design, will likewise spread awareness.
Sunglasses can be easily customized to fit your company’s logo and colour theme. Sunglasses whether worn or positioned on the head represent the perfect marketing opportunity to maximize exposure to your brand. Equally branded sunglasses do not necessarily need to be offered solely for National Day, these are the perfect objects to boost brand awareness during the summer months.
Be sure to contact ODM to learn more about promotional products, and how they can benefit your company. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.