To coincide with the release of the new film “Minions”, McDonald’s has released Minion toys as part of their Happy Meal giveaway. These are a fantastic ways to market both the new film and McDonald’s Happy Meal. Interest in this giveaway will increase brand recognition of McDonald’s Happy Meal and the film. With increased brand recognition will come increased sales as the marketing for either product will complement the other. Alongside this is a small charge for the Minion Toy, the customer has already shown an interest in buying the Happy Meal and will not mind paying a small surcharge in order to gain the Minion Giveaway.
How can giveaways help to promote your brand?
Offering giveaways, whether they are free or a small surcharge, is a very common and successful way to promote brand recognition and interest in products. McDonald’s are the most famous for using their Happy Meal as the platform to generate such buzz and interest. Although Happy Meals are marketed towards children, adults are regularly caught up in the buzz, be it from their own children or a wish to collect the giveaway items.
Having Giveaways for only a limited time and with potentially different items to collect, will offer a further boost to sales in the short term and increasing your brand recognition in the long term. A perfect example of having your McDonald’s Happy Meal, and eating it. Those who wish to follow the giveaway will be subconsciously marketing your products by displaying any giveaway items the have. McDonald’s has shown this with both children and adults buying, collecting and displaying their Minions in public. This allows every customer who buys a Minion to market the Happy Meal Giveaway to further potential customers.
Contact the ODM Group to learn more promotional products. We have years of experience in sourcing different promotional products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.