Géant Casino, a French supermarket, is currently carrying a great promotion for Nestlé-Chocapic.   There is a gift with purchase in association with HASBRO on each box of cereal.  Buy one box of cereal and get one mini board game.

There are 3 mini board games to collect and to enjoy in the family.  These promotional gifts are perfect since they appeal people from different ages and very much promote family playing together around the Nestlé brand.

The 3 games chosen are all well known to the general public – Connect Four (Puissance 4 in French), Twister or Cluedo.   This gives the promotion that instant high perceived value.

Check out other promotions for inspiration.