11 Novelty Gifts That Will Make Your Brand Unforgettable

Novelty gifts have a unique way of grabbing attention. They’re fun, unexpected, and often spark conversations, making them perfect tools for building brand awareness. Whether you’re attending a trade show, sending client thank you packages, or launching a seasonal campaign, quirky branded items can help you stand out from the competition.

At ODM Group, we’ve seen how the right novelty gifts can transform simple brand interactions into unforgettable experiences. In this article, we’ll showcase 11 novelty gifts that are more than just eye catching. Each one offers a mix of functionality, creativity, and branding potential, ensuring your business leaves a lasting impression.

Marketing Ideas for Businesses Using Novelty Gifts

Novelty gifts aren’t just giveaways. They’re strategic marketing assets. Here are ways your business can use them to stand out at events, trade shows, and corporate gifting campaigns:

• Interactive booth giveaways: Use novelty gifts as booth attractions to draw visitors and start conversations.
• Social media engagement: Encourage recipients to post and share their gifts online, tagging your brand for extra exposure.
• Event exclusives: Create limited-edition novelty gifts available only during a specific event to create urgency and desirability.
• Corporate gifting with a twist: Swap traditional gifts for unique novelty items that surprise and delight clients.
• Employee recognition: Use novelty gifts as rewards to boost morale while reinforcing your brand culture.

11 Novelty Gifts to Inspire Your Next Marketing Campaign

1. Silicone Night Light

A soft, flexible silicone night light that’s both adorable and practical. Its customizable design means you can match it to your brand’s theme, from corporate mascots to seasonal icons. Perfect for lifestyle brands looking to create warm, memorable customer experiences.

Marketing Tip: Use these as premium giveaways at trade shows to attract visitors to your booth and keep your brand top-of-mind.

2. Custom Shaped Makeup Bag

This isn’t your standard makeup bag. Custom shaping allows you to design pouches that resemble your product, logo, or a playful icon that represents your brand identity.

Marketing Tip: Great for beauty, skincare, and lifestyle promotions. Include product samples inside to increase perceived value.

3. Silicone Pencil Case

Durable, colorful, and totally customizable, these silicone pencil cases bring a pop of personality to everyday stationery. They’re perfect for school campaigns, creative brands, or promotional events targeting younger audiences.

Marketing Tip: Pair with branded pens or markers for a complete novelty gift set.

4. Real Flower Night Light

This novelty gift combines modern design with the beauty of nature, featuring real flowers encased within a glowing night light. It’s a premium option that appeals to recipients who value aesthetics and sentimentality.

Marketing Tip: Ideal for corporate gifting, especially for high-value clients or special anniversaries.

5. Tableware

From uniquely shaped plates to fun, themed utensils, novelty tableware makes mealtime more enjoyable. This is a great way to put your brand into everyday routines without feeling overly promotional.

Marketing Tip: Include them in event gift bags or hospitality campaigns for hotels and restaurants.

6. Branded Water Bottle

Water bottles are already popular promotional items, but novelty designs like unusual shapes, hidden compartments, or color-changing features take them to the next level.

Marketing Tip: Use them for fitness-related campaigns or outdoor brand activations where hydration is key.

7. 3D Stereo Post-it Notes LED Light

A two-in-one desk accessory that doubles as an LED décor piece. The post-it notes provide everyday practicality, while the built-in light adds personality to any workspace.

Marketing Tip: Great for corporate desk drops, onboarding kits, or B2B trade show novelty gifts.

8. Slot Machine Metal Keychains

A pocket-sized slot machine replica that’s fun to play with and collect. Its nostalgic charm makes it a standout novelty gift for travel, leisure, and gaming brands.

Marketing Tip: Add a small promotional code or prize draw number inside to encourage engagement.

9. Touch USB Chargeable RGB LED Water Bottle

This multi-functional novelty gift combines hydration with entertainment. Tap the bottle to change colors, creating a dynamic, interactive product that’s perfect for modern branding campaigns.

Marketing Tip: Perfect for tech-savvy audiences and events with evening activities or parties.

10. Solar Powered String Lights

Eco-friendly, versatile, and mood-setting. These solar string lights are perfect for outdoor events, festivals, and holiday campaigns.

Marketing Tip: Position them as part of your sustainability messaging to appeal to environmentally conscious customers.

11. Silicone/ABS Lamp with Humidifier Function 

A sleek, multi-purpose novelty gift that provides soft lighting and adds moisture to the air. This product is ideal for wellness campaigns and home décor promotions.

Marketing Tip: Bundle with other lifestyle products for premium gift sets.

Choosing the Right Novelty Gift for Your Brand

When selecting novelty gifts for your marketing strategy, keep in mind:

• Audience fit: Will your target market use or appreciate it?

• Practicality vs. fun factor: The best novelty gifts blend entertainment with everyday use.

• Branding opportunities: Ensure there’s enough space for your logo or campaign message.

• Sustainability: Eco-conscious novelty gifts have a longer-lasting positive impact on brand perception.

Novelty gifts aren’t just about being quirky. They’re strategic marketing tools that can transform brand interactions into memorable experiences. Whether it’s a silicone night light, a color changing water bottle, or eco-friendly string lights, the right choice will help your brand stand out in any campaign.

Create Your Novelty Gift For Your Marketing Campaigns

ODM Group works with brands worldwide to design and produce custom novelty gifts that align with your identity and marketing goals. From product brainstorming to manufacturing and delivery, we handle the entire process so you can focus on building connections with your audience.

Contact Us Today. Let’s turn your creative idea into a promotional product that people will love and remember.

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