For its 14 year anniversary RUILI Fashion Clothes Magazine celebrates with a double Whammy for promotions this month. Check out their use of On Pack Promotions.
Crest Toothpaste is a recognizable global brand that benefits from this strong advertising campaign. The magazine gives customers a useful and a very tangible value gift, travel size toothpaste.
The orange card holder with strap for attaching it to inside of handbag is a very strong image. Credit card penetration is still low but rapidly rising in China. Ties in with cards give a very high end promotional message and this gives great brand positioning for this magazine.
Key facts for this publication.
– Weighing in at over 1.5 KGs.
– Total weight of card holder and toothpaste is 46 g.
– The size of magazie:27.5*21.4 cm.
– The size of card holder: 10.7*7.7, with two pocket in the front and back.
– Magazine costing RMB 20 – Approx US$3/pc.
– Circulation – one of China’s best distributed women’s glossy magazines.
Our Shanghai team regularly visits magazine stands and shops in China to keep on top of the latest promotional trends on this growing market. Send through your pictures from News Stands and see what covermount on pack promotions could work.
We have so many examples of Covermounts over the years. Click to get inspired by these on-packs..