Aside from in-store promotions and on-pack promos, an online promotion is also a great way to encourage customer loyalty and raise brand awareness. Birdseye, a frozen food brand, ran an online contest on all Captain Birds Eye products in supermarkets all over the UK last year. And what better way to create internet buzz than to use promo plush toys for the campaign?
The online contest ran from 4th Sep 2017 to 26th Nov 2017. All customers have to do is visit https://www.winacaptain.co.uk/ and enter their details for a chance of winning a Captain Birds Eye plush toy. The details can be found on the product’s box.
Check out our blogs on how to manufacture plush toys and send us a mail with any questions in terms of design process and controlling the factory. Given the amount of interpretation required to make 3-D toys from what are usually 2D sketches there can be lots of back and forwards with multiple samples required before you get the style you like.
Captain Bird’s Eye’s promo was an interesting marketing run because it combined the effectiveness of on-pack promotions and online marketing. Online promos can help your brand in plethora of ways. Below, are some of its benefits:
Done right, internet campaigns, contests, and promotions can ameliorate your online and in-store presence. It is ideal for any business size but small companies will greatly benefit from this strategy. This is because it is time-saving and cost-effective. And with the right customer giveaways, and marketing gifts, like custom plush toys, your brand will gain lasting advertising impact.
We, at ODM can help you with designing, sourcing and manufacturing of unique promotional products. Our Mindparkz team can help create high quality designs that will suit your branding needs. Contact ODM today to learn more about how we can help your business!
If you need unique marketing ideas, check out the case studies below.
Cotton On gave away a promotional journal as contest giveaway during their previous online campaign and it was an excellent choice.
Nesquick’s online promotion employs digital reward system. Customers can get a plush toy or any of their featured promotional product when they collect required points.
We put together a list of fantastic online business promo gifts. Take a look:
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