As the years progress, shoppers are becoming more interested in creative products rather than conventional. Thats why ODM suggests for your brand to use artistic perfume bottle design ideas like Cacharel have for their promotional perfume campaign. Exclusive perfume bottle designs will draw customers to your product…
– Jean Paul Gautier created unique perfume bottle design ideas so their brand stays relevant in this society
-Victor&Rolf used innovative display units in their perfume campaign to beat competing brands during the festive season…
-J’adore used a customised POS display to enhance their brand exposure in contrast to other brands
Planning/ Marketing budget – Extensive research must be done to understand what scent and bottle design will reflect the nature of your target customers’ personalities. For this reason, your brand will need to plan out designs for in store displays that suit the artistic bottle design.
Using Glass bottles – we advise you to do research on manufacturing high quality glass products for your perfume. This will advantage your brand as the perfume will become greater preserved and protected within authentic glass perfume bottles.
L.E.D counter display – L.E.D counter displays are important in striking the attention of consumers. This merchandising tool is not cheap to purchase, but is cost-effective due to being reusable, customisable and energy efficient. Cacherel have used LED lights to highlight their ‘amor amor’ perfume very well, but could add more to their ‘yes i am’ perfume. Make sure to allocate your budget accordingly. Used effectively, LED counter displays can attract instant customer attention.
Packaging – Artistic perfume bottle design packaging is important in setting the high quality impression of the product. It needs to suit the style of the perfume and the customers. Exceptional brand packaging design adds value to the product and your brand as it drives customer sales.
Merchandising tools- P.O.S display units are used to tell the story of a perfume campaign. This can include backdrops (like the picture of the enlarged lipstick Cacherel have used). Signs can also be used to indicate if the product is new, or to indicate any promo gifts. Cacherel have used small font to advertise their branding- but it is important to indicate bold branding within your POS display using an acrylic display plinth or using the LED displays.
Exclusive perfume bottle designs and display units can be hard to manufacture without the help from experts. If your news years resolution is to beat competing brands, then contact ODM to ensure our experts in designing and manufacturing can assist you.
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