Air France and KLM Airlines are offering fun promotional products for people who “Like” the “Club China: Flying Blue” Facebook page. Flying Blue is the frequent flyer traveller program of the Air France KLM Alliance. Individuals who “Like” the Facebook fan page will need to enter a promotional code that will be given to them.
Every week until the end of 2011, winners will be picked and announced on the Flying Blue Club China fan page. The products being given away are great travel goodies for travelers, items range from luggage, carry on bags, solar chargers, USB keys and Airport lounge vouchers.
This is a very smart promotional campaign for several reasons. It requires consumers very little effort to participate to the promotion, meaning many people will participate since it requires them to click and enter a promotional code which is a very easy task. Air France and KLM will get exposure through the free gifts which are branded with the company name and on the long term potential new customers.