MBF Cards is offering customers in Malaysia a chance to win fabulous prizes when they sign up for a credit card. Customers will get to participate in ‘Pick n Win’ ( similar to lucky draw) and stand to win attractive prizes such as ipad, vouchers, water bottle, umbrella and notebooks.

Such promotion aims to reward new customers. By having such special giveaways, company gives customers a sense of exclusivity.  These perks can not only attract new customers to make impulse purchase, but also differentiate themselves from competitors for those sopping around. Having such promotional rewards is also effective in retaining customers.

Most of the gifts have an MBF Card logo on it. Thus this also can serve as  free publicity for the company when customers use them. Increase publicity would means higher sales for the company.

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