Real Simple currently have a promotional Gift With Purchase Campaign. When consumers purchase any two CoverGirl products, they will receive a free Brush Set after they send proof of payment to the Real Simple.

Promotional Brush Set

This campaign covers the following CoverGirl products:

  • COVERGIRL + OLAY SIMPLY AGELESS FOUNDATION
  • COVERGIRL PERFECT POINT PLUS EYELINER
  • NEW COVERGIRL LASH PERFECTION™ MASCARA
  • COVERGIRL OUTLAST LIPSTAIN

This kind of Gift with Purchase campaign works very well as a cost effective campaign to promote brand identity.

Please see other related blogs:

Marketing Managers need to estimate what percentage of customers will actually go to the trouble of mailing in to get this gift.   Unlike an instant on-pack promo, much fewer people will redeem this gift, allowing the brand manager to spend more on each unit prize.   Some companies use Fixed Fee agencies for such programmes.

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