Real Simple currently have a promotional Gift With Purchase Campaign. When consumers purchase any two CoverGirl products, they will receive a free Brush Set after they send proof of payment to the Real Simple.
This campaign covers the following CoverGirl products:
- COVERGIRL + OLAY SIMPLY AGELESS FOUNDATION
- COVERGIRL PERFECT POINT PLUS EYELINER
- NEW COVERGIRL LASH PERFECTION™ MASCARA
- COVERGIRL OUTLAST LIPSTAIN
This kind of Gift with Purchase campaign works very well as a cost effective campaign to promote brand identity.
Please see other related blogs:
- Tablet Bag
- Estee Lauder Toiletry Cases
- Spring Airlines Travel Bag Promotion
- Dove Travel Bag
- Promotional Gifts Estee Lauder GWP
Marketing Managers need to estimate what percentage of customers will actually go to the trouble of mailing in to get this gift. Unlike an instant on-pack promo, much fewer people will redeem this gift, allowing the brand manager to spend more on each unit prize. Some companies use Fixed Fee agencies for such programmes.