Light Up Signage: San Miguel Beer’s Secret in Bar Promotion
Beer companies should always be promoting to stay ahead of [...]
Excellent Purchase with Purchase Promotion by San Miguel Beer in Hong Kong. The promotion is unique and the POS display makes this beer stand out from all the other drinks on the aisle.
Dry Swimming: Just like scrabble, tiles of Mahjong are mixed on a table by all players before each round of play begins. Mahjong tiles are heavy so this makes lots of noise (this set weighs over 5 Kgs).
Mahjong parlours in Hong Kong are very loud and this is a fun, imaginative (and accurate) slang for the game. See also Hong Kong Mahjong Rules.
PWP Promo mechanism: Purchase 1 pack of beer and spend an additional US$ 15 to get a Mahjong set. The box and some tiles are branded with San Miguel logos. This Beer Promo targets one of the main traditional games of Hong Kong and the heavy tiles have a very high perceived value.
Game play can go on for many hours and be accompanied by drinks – very effective placement for the beer company advertising.
Some more info on the tiles.
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