One of the leading English edition newspapers in Hong Kong, the South China Morning Post is seen offering promotional products to bolster subscriptions. This is an advert on Marketing Interactive magazine
For a limited time period, every new subscriber to the newspaper gets a limited edition gift with purchase leather bound notebook.
The notebook also containing highlights of the post’s photojournalism over the years. The pictures serve as an album communicating to subscribers the professional journalism and quality of the post, helping to serve as an affirmation to subscribers that the SCMP is indeed worthy of being their daily paper.
A limited time offer, the pictures also help increase perceived value of gift, prompting photography enthusiasts to subscribe to the South china morning post as well.
As subscribers us the book for note taking, the pictures over time remind them of the post without over usages of logos, giving their marketing a more subtle edge.
For more interesting blogs, check out:
- Cotton on online GWP promotion
- Promotional passport holders for your marketing campaigns
- Promotional pen and notebook set
- What is foil stamping logo
- National geographic subscription promotion