Since 2009, Burberry has launched teddy bears dressed in apparel with the signature Burberry checker as a gift alongside purchase from its fragrance collections. The Burberry bear, as it was dubbed, is a limited edition and stock usually runs out fast – consumers love exclusivity.
Collectibles like this always work well with established brands since they have a concrete fan base. Plushes are especially effective if they are already existing mascots – See Cushelle and its Koala Plush
With the year of release stitched on the foot of the plush bear, fans of Burberry could expect a collection of bears dressed in different Burberry apparels to come in the following years.
Also Check Out: