Burberry, an international fashion brand, is no stranger to the public. With more high-end brands emerging and becoming more popular, it is crucial for these brands to offer promotions to raise brand recognition and gain a competitive edge. One of our favourite ways to do this is for brands to offer a Gift With Purchase (GWP) to customers. This means that your customers will receive a complimentary gift with each purchase they make. We will discuss Burberry’s promotion and why we think that this is successful in helping them boost sales.
Since 2009, Burberry has launched promotional plush teddy bears dressed in apparel with the signature Burberry checkered design as a gift alongside purchase from its fragrance collections. The Burberry bear, as it was dubbed, is a limited edition and stock usually runs out fast. This is perfect as customers love exclusivity. Furthermore, customers will feel the need to quickly get their hands on these promotional teddy bears before they are out of stock, thus effectively boosting sales. This is a great technique to drive impulse purchases.
Collectibles like this always work well with established brands since they have a concrete fan base. Some great examples that brands can design their mascot are to have a mini replica of their mascot. This way the custom promotional plush toys will be able to successfully represent your brand, and let customers feel that they know your brand better. This will lead to customers trusting your brand more, thus becoming your loyal customer.
With the year of release stitched on the foot of the plush bear, fans of Burberry could expect a collection of bears dressed in different Burberry apparels to be released in the following year. Fans of Burberry could collect these annual plush toys!
How can ODM help?
Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
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