Kellogg’s, one the most successful cereal brands out there, has implemented a gift with purchase campaign for their Sultana Bran. The gift with purchase is a choice between a mini seed head kit or a growing kit in order to encourage customers to start growing their own plants. This Eco Friendly promotion highlights the Kellogg’s brand values and the care the put into growing.
A Gift with Purchase is popular technique used by many creative companies to attract customers and increase sales. Before we analyse further, here is a picture of the boxes on a shelf store in Dunnes Stores in Cork, Ireland.
People love free gifts! If the consumer is interested in a product, but on the fence when it comes to purchasing it, the free gift could be the thing that sends the purchaser over to buys the product. However, as a gift with purchase is such a common marketing technique, especially in the cereal industry where free toys are a common place in order to simulate pester power, the gift needs to be creative. This free growing kit is a perfect example of creativity, it enables Kellogg’s to differentiate themselves from competitors who use the same mundane gifts.
Free Gift with Purchase is a particularly useful marketing technique when used for a product which is relatively new to the market such as Sultana Bran. By giving a complementary gift with the new product will attract customers to something which they haven’t tried before therefore giving the potential to create a substantial foothold in the market.
As shown the benefits of a Free Gift with Purchase are profound and will ultimately help profits both in the short-term and more importantly in the long-run. Here at ODM we specialise in promotional opportunities. You can learn more about effective promotional opportunities here at our blog.
If you’re intrigued by this article you may also find our In-Store Display anchor page useful, with tailored advice on this topic.
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