Pacific Coffee, a leading U.S Style coffee company have implemented a gift with purchase campaign for their coffee, represented by ‘My Cup of Drip Coffee’. This gift with purchase is a choice between various coloured boxes of flavoured coffee and a promotional mug in a set with the special offer of buy one get one free.
In order to redeem this ‘buy one get one free’ gift with purchase offer, one set will need to be purchased for 198 Yuan. Each set consists of four boxes of Pacific Coffee’s coffee range and a complimentary light pink mug. It is this set (four coffee boxes and a mug) which when bought you can get another set for free.
This is great idea for products that aren’t selling as well, as this type of gift can be expensive but when offered to customers as a gift with purchase or as a promotional offer. Customers will be more willing to buy your product over others as customers will feel as if they are getting more for their purchase.
Furthermore, this specific gift with purchase is set out in a great use of point of display. They are laid out in a display that will make the customer aware of your promotion. The packaging is also appealing to the eye, for example each box design is patterned with different colours which will more easily grab the customers attention.
Why are promotional coffee sets a good gift with purchase idea?
- Drives sales. Coffee shops such a Pacific Coffee are a great example of brands that can drive sales using gift with purchase promotions. Products in coffee shops are usually expensive, yet when effectively using a gift with purchase offer like the coffee and mug sets and then offering them as a buy one get one free offer, customers will be more tempted and willing to buy your product.
- Raises awareness of product range. If you currently have products that aren’t selling well or are less popular, creating a gift with purchase and a promotional marketing technique is a great way to make a particular sale better in the future and to increase this products awareness. This is a great marketing technique for products that have already past their seasonal production time.
- Increased satisfaction. Customers are going to feel satisfied and acceptable about purchasing a buy one get one free expensive item, and will more likely return to buy this product in the future. With it’s great in store display and packaging, it will all around make the customer not regret the purchase.
If you are more interested in finding out more about promotional items feel free to contact the ODM Group who specialise in designing and creating a range of exciting promotional products. Also if you enjoyed reading about this blog, below are similar blogs you may want to check out: