Twinings Tea are promoting their range of Tea Infusions with a special On Pack offer. You can clearly see how they stand out from other tea brands with their lucky draw competition. The Paper sticks out, just asking to be inspected.
Customers stand the chance to win a HK$10,000 voucher for Burberry products. In exchange for advertising Burberry, one would think that this must cost Twinnings very little. All this means they have pulled off a great promotional campaign.
What are the main tea promotions on your market.