A unique selling point is a concept that differentiates yourself from your competitors. It can be applied to promotional products or even to your business as a whole.  Also known as Unique Selling Proposition, this term refers to a feature or benefit that separates your products from anyone else’s. Such as offering at lower prices, creative design, extra functions etc.

Unique Selling Point

Unique Selling Point

The main advantage of USP: Attract potential clients

USP focuses on points like slogans, packaging, all used to boost brand recognition. With so many similar products and services in the market, ODM always brainstorms for more ideas that presents your product in the market in a way distinct from the crowd.

In both online and offline marketing communicating your USP clearly and quickly is one of the key ways to get potential customers interested in your brand and products. It defines your position in the marketplace, getting to the heart of your business. Communicating clearly your individual product’s USP gives your potential customers a clearer picture of what product is right for them among the variety. A strong USP clearly articulates a specific benefit that you offer, one that your competitors don’t. In this marketplace where brands are fighting to make a name for themselves, make your own!

Below are a few of ODM’s products with clear selling points

Tea tool

“Don’t make mess, make tea” – Differentiating with a clear slogan helps penetrate into the market more easily.

Coolzee 4 in 1

Unique Selling Point - Coolzee 4 in 1

Unique Selling Point – Coolzee 4 in 1

Unique Selling Point - Coolzee 4 in 1

Unique Selling Point – Coolzee 4 in 1


Building on a traditional stubby holder, offering more functions like a bottle and can opener

Christmas Bluetooth Speaker

Unique Selling Point Christmas Bluetooth Speaker

Unique Selling Point Christmas Bluetooth Speaker

Spice up Christmas by playing carols from your festive decorations. With creativity, something so traditional can be become an interesting product customers will definitely remember your brand for!

What products do you see where you could add Unique Selling Points.

Ask what could this do differently.  Look at the add on options and try small innovations to start with.   Does your bag need a hanger or carabiner?  Would your ice scraper need an LED light for those cold winters night?  Can the product be folded up or compacted for mobility?   What other options are out there? Leave a comment below!

Want to know more?

It is important to discover the unique selling points of your product and business to define your target market and, increase the likelihood of making a sale.  ODMasia is a unique promotional products company due to their focus, partnership and product development with an invention incubator. Feel free to contact us if you have any enquires!

Check out our blogs on products with Unique Selling Points

Combine two products into one to create its unique selling point! Indeed a fresh way to promote your brand with a special product.

Acknowledging that your brand has a part to play in being environmentally friendly can be your unique selling point. Build customer loyalty and boost sales with this product. Find out more!

A pen holder taken to the next level! Add creativity to a simple product and find your best promotional ideas.

Snow globes may be a traditional gift but make its unique selling point it’s focus and see it do wonders as a promotional product for your brand.

This is an example of a product with Unique Selling Points! It’s product protects your hair and the environment while coming with a gift with purchase that protects your beauty tool.