Snow globes are more than just a decorative piece. Done right, it can help you make your brand stand out from the rest. Anyone who has owned a snow globe would agree that it requires great attention and detail to make. Promotional snow globes are ideal for any occasion, which is why brand activation managers should consider customizing them for their next brand campaign.

They are considered “high-end” due to the attention and detail that goes into making them. Not to mention, the materials are always of high-quality. They can be made from plastic or glass, with glass being the most preferred material by many. We explained the stepd on manufacturing snow globes in China on a previous post so be sure to check it out.

Also known as “snow dome” or “water globe,” we often associate snow globes with Christmas. But this item is popular all throughout the year. You can design them around a certain theme or popular character.

How Brand Activation Managers Can Benefit from These Snow Globes

Movie Promotions – Gone are the days when movie promotions are done through posters and TV ads alone. Today, brand activation managers also use a mix of marketing materials to get their message across. We always see companies use promotional printed t-shirts, bullpens, and even caps to promote a movie, but we rarely see snow globes being given away. As such, this could help people to remember the movie even after its release.

This snow globe is made with Marvel‘s Doctor Strange as the main design.

Promotional Snow Globes

Promotional Snow Globes

Fun and Relaxing to Look at

Snow globes are not only a decorative item. Because of its relaxing and calming effect, it also helps people to release stress even for a moment. This is because looking at the snow globes helps shift your attention away from your worries.

The example below features “chibi” Stormtroopers from Star Wars. Fans of the movie will surely be delighted to have this cute little snow dome in their collection.


Promotional Snow Globes

Promotional Snow Globes


Beer Marketing

Who says snow globes and beer do not go together? Take a look at this snow globe with a mini Heineken bottle inside. This can be a great POS display at stores or a gift with purchase item for beer products.

This snowglobe for Heineken is a really interesting piece with its cute little bottle and branded base. It kind of looks like a mini bottle glorifier as well.

Promotional Snow Globes

Promotional Snow Globes


Improves Brand Recall

Just looking at the design, one can easily tell that this is Captain America’s shield. For your brand, why not use your logo or mascot as the main design to further boost your brand recall? As you can see from the photo, Avengers is embossed on the base of the snow globe. You can do the same with your brand. The embossed branding gives it a fantastic texture and it also stays longer than a screen printed brand name.

Promotional Snow Globes

Promotional Snow Globes

Brand Positioning

Snow globes are ideal for decorating your home office or living room. It enlivens the place almost instantly! By displaying them, customers indirectly advertise the company to their visitors. Looking at the display would no doubt help improve top-of-mind brand awareness.


Promotional Snow Globes

Promotional Snow Globes

Promotional Snow Globes for Brand Activation

Brand activation is the process of stimulating customer interest, brand awareness, and loyalty through the use of different communication means. It also aims to improve user experience and increase engagement to push customers to act. An example would be the use of event games, experiential marketing, and even interactive POS displays.

At events, you can offer these promotional snow globes as a contest giftcustomer giveaway, or a trade show gift.

For in-store marketing, you can give them away as a special purchase with purchase or DWP promotional items to entice more customers. There are many ways to customize and use them for your own campaign and allow you to be creative in your marketing strategy.

Contact ODM

Would these promotional snow globes help your company boost your brand campaign? If so, do not hesitate to contact ODM. With years of experience in the promotional product industry, you can rely on us for high-quality promotional products for your company. If you are interested in designing and sourcing promotional snow globes, send us an email of inquiry and quote product code: ODM-2930.

If you are in need of custom promotional merchandise or customized POS display units, you have come to the right page. We visit factory floors and conduct factory audits to ensure that your merchandise is made according to the specs sheet (specification sheet). So, feel free to contact us!

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It is not too early to think about your Christmas promotions. Despite the coronavirus situation, it would not hurt to plan ahead for Christmas. Why not make it more festive with these snowglobes?

This snowglobe is no ordinary snow dome. Why? Check this blog out!

Frequently Asked Questions

What are snow globes made of?

The globes are glass and the bases are generally made using hand cast resin/plastic or wood. Liquid used inside the snow globe is comprised of light oil and a mixture of water and antifreeze. It also includes glycerin and glycol, which prevent the snow/glitter from falling to the bottom of the globe too quickly after being shaken.

Where will the snowglobe be manufactured?

ODM has managed to build a network of over 2,000+ factories – with a huge variety of production capabilities in China, Vietnam and India, etc. Do not hesitate to contact us for more detailed information.

What are the benefits of using promotional items?

Promotional Items are a great way for expressing gratitude and is commonly used by our clients. Additionally, it also helps create relationships with clients or employees when they receive a gift that represents our company – ultimately building brand awareness.