Watsons is offering an amazing GWP promotion in Taiwan… This promotion is exclusively for Watsons‘ members, hence, indicating higher perceived value.

Simply spend TWD 688 or more to get one of these cute bear paw pillows! The pillows come in 3 colour. This promotion not only provides more options to customers, but also entices them to purchase more in order to collect all of the pillows! Therefore, encouraging sales.

Perhaps, Watsons could have also offered green-coloured bear paws. This could possibly be a form of branding to enhance brand recollection. Feel free to share your thoughts on this promotional campaign.

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