Only 78 days away from the biggest event of the year for the people in China; Chinese New Year (CNY)! Besides the traditional festival celebrations, it is also an opportunity for most people working in foreign provinces to return to their hometown for an annual visit. Almost all businesses will go on a long holiday except for those in big cities like Shanghai and Beijing. Operations in our China factories will also be halted during CNY period.
However, unlike standard bank holidays in Europe and US, Chinese factories do not have fixed dates for it’s CNY holidays. We thought it might be interesting to gather holiday dates of some of our main factories and see if there are specific trends.
As seen from the chart above, some factories will be closed for as long as a month while some are just taking a week break. The results shown seems to have no particular trend.
According to factories, these are the two main factors that determine length of holiday….
- CNY is traditionally celebrated up to 15days in the Lunar month, thus some factories are having holiday for the whole month.
- Factories also take into consideration their worker’s traveling time back home
CNY Impact on Production Time
Due to the long holidays, it is expected that production time will be delayed and also that the quotations requested will be processed very slowly. Therefore, we suggest that you might consider ordering early to prevent disappointment. Placing an order early can also minimize problems that might be caused when factories rush to produce your products.
The most popular gift of all times would be Lai See/ Red Packets. These are something that are given out by the elderly to the younger generation for blessing and good luck during Chinese New Year.
Look at how Carlsberg used this product as an effective promo gift in the last Dragon Year. As red packets are being distributed to many people, it can help to promote your brand and increase awareness.
This CNY year is the year of the Dragon, so keep your eyes open for a barrage of Dragon Promotions hitting stores near you. Use this imagery throughout the year.
Another suggestion will be orange pouches/bags. As oranges represents luck/”吉利” , it is a Chinese tradition to exchange oranges when one is visiting their friends or relatives. With the trend of ‘green products‘ , many companies are already producing re-usable orange pouches as promo gift. Only way to stand out from the crowd is to design something really special to attract all the attention you need.
For other interesting CNY posts…