Whiskas have a special offer on their POS display in Park n’ Shop Hong Kong and we are sure that it will result in higher sales..

Mechanism: add just HK$1 when you spend HK$90 on cat food in order to get a gift with purchase.  The gift is a Cat Brush & Cat Scissors packed together in blister pack.  Both are high in utility value and perceived value for pet owners.

Promotional Products for Pet Food

This promotion is technically called a PWP (Purchase with Purchase) campaign.   However, given that you only need to add around US$ 0.12 to the purchase it really is just a token contribution towards the cost of these gifts.

The promo product pantone colours match those of the brand.  With the matching POS display Whiskas manages to eclipse every other brand in the store.