This is a current promotional products campaign doing well in Malaysia – get a free Rubbermaid Sip Bottle worth RM23.90 (over US$7.50) with every purchase of Wyeth Enercal Plus.
Available in Red, Green & Blue While stocks last.
Have a look also at Wyeth Nutrition Promotional Gifts in China. It is clear that the brand sees a strong correlation between promo gifts and sales on an international level.
Many on-packs are packaged into small size to fit an existing production mechanism, but this promo is using much bigger promo gifts.
Main advantate of using larger size on-pack promos is that they really capture Shelf space.