Wyeth Nutrition is a division of Wyeth one of the largest research-based pharmaceutical, nutritional, and health care companies in the world. Wyeth Nutrition is a world leader in the development, manufacture, and distribution of high-quality nutritional products.

To coincide with the DVD release of TOY STORY 3, they have arranged a promotional campaign with licensed products at Carrefour in China.   The Gondola head POS display is very eye catching and impressive.

The Promotional Mechanism means that customers can redeem tiered gifts at different levels depending on the amount purchased:

  • 2 boxes of milk powder @ 76,60RMB (11.50 USD). Customers receive a free DVD of Toy Story 3.
  • 4 boxes of milk powder – free stationary kit for students or a free 36 piece colour pen set, also with Toy Story 3 branding.
  • 6 six boxes of milk powder, get a free radio controlled car of the famous 3D computer animated personage Buzz Lightyear.
  • 12 boxes of milk powder and get an amazing bicycle with the Toy Story 3 branding.

We really liked this promotional campaign with many gifts with purchase to please children and create strong brand loyalty.  This kind of promotion is well located in the store. Most of the time you will find it in the central aisle or at the end of shopping Gondola in order to attract people and motivate the purchase.   You also need quite a bit of room to showcase the gifts and advertise.

Related blogs Toiletry bag GWP -Airport Express Hong Kong, Brand Licensing Europe 2010 & Promotional Products or Promotional Figurines – Pokémon by McDonalds China.

Click these links to get new ideas on promotional items, on pack packaging, on pack gifts and in pack packaging.