It is always nice to be rewarded. Yelp is offering some really nice premiums to its most contributive users.

What kind of premiums are given away?

Contribute to Yelp and be rewarded with many premiums.

Contribute to Yelp and be rewarded with many premiums.

Yelp is becoming more and more popular around the word. This american website, founded in 2004,  lives thanks to its numerous contributors. It is considered more of a social network site than a regular website. Everybody is welcome to rate, comment and post pictures of all kind of businesses: hairdresser, bar, restaurant, shopping mall, florists etc. on Yelp.

The more you publish on the website, the more you can get rewarded. If you reach a certain grade like the “Elite” one, Yelp will send you a bunch a premiums to thank you for your contributions.

Yelp is quite generous and therefore you can find at least fifteen different items in the parcel than you will receive as an “Elite” member.

The premiums are very diverse! You might get a free tote bag, socks, a lipstick, sunglasses and a bottle opener for instance. Each item is branded with Yelp’s logo.

Why using premiums is a good idea?

By offering such items, Yelp tries to build up loyalty of it’s contributors. Those contributors might also be Yelp’s fans, that is to say that they love this social network and will be proud to show to the word that they belong the top users’s family.

Because the items offered are useful, the individuals receiving it are sure to get a lot of use out of them. That way, they will promote the brand ; this is highly beneficial for Yelp as it incurs no huge communication costs but a quite huge impact at the end.

Nowadays, Yelp has a lot of competitors, it very crucial for the firm to increase its brand awareness. Premiums are always a nice option to do so.

A few words for our French-speaking friends:

Yelp devient de plus en plus incontournable. En effet, ce site propose de laisser commentaires, avis et photos sur les différents commerces fréquentés. Du bijoutier, au garagiste en passant bien sur par les restaurants, tous types d’enseignes et de boutiques sont admises.

Afin de refléter la contribution et la pertinence de l’internaute, la marque a mise en place un système de grade. Si vous atteignez le grade “Elite” par example, Yelp vous enverra, à votre domicile, de nombreux premiums et goodies. Il n’est pas impossible que vous receviez une quinzaine d’articles divers comme un sac, un ouvre-bouteille, une paire de lunettes de soleil, un baume à lèvres et j’en passe.

En offrant ce type de produits à ses utilisateurs les plus fidèles, la marque veut leur démontrer sa gratitude car se sont eux qui font le succès du site. Les objets reçus sont pour la plus part assez utiles et Yelp ne doute pas que les internautes vont les utiliser et feront donc, par la même occasion, la promotion de la marque.

Grâce à cela, la marque gagne en reconnaissance et en prestige et ce à moindre frais. Il est à noter que les retours sont toujours positifs lors de ce type d’action.