Mimosa is the leading yoghurt brand in the the Portuguese market, but being the leader doesn’t always mean that your client will remain loyal to your brand… Mimosa understand this! That’s why they decided to run this exceptional gift with purchase promotion.
For each pack of Mimosa Aroma Strawberry bought, customers will get this branded Isotherm Bag. This promotional item is a great idea, especially for summer. It’s very hot in Portugal between May and September and people like to have picnics on the beach, but keeping the drinks or the yoghurt cold is always a problem.
This promotion has been run in all the Continente department stores in Portugal and is about to be a real success. There’s different colours and models available with the Mimosa logo printed on each, which is very good for brand recall!
What do you think of this promotion?