Bvlgari, the Italian fashion house has come out with a new premium gift with purchase promo, in Duty Free. Bvlgari is offering customers a premium branded eye mask with every 2 purchase order made of their perfumes.
The branded eye mask itself comes in a luxury branded pouch as well, which will entice loyalty from existing customers and help the brand target a new demographic of customers. The branded eye mask is also a great promotional idea, especially leading up to the holidays. It makes the customer feel special, as they get a premium gift with purchase promo which they can keep for themselves or give away as part of a gift.
Why do we like Premium Gift with Purchase Promos?
- Boosts sales. The offer requires the customer to make a minimum purchase of 2 perfumes before they can get the premium gift with purchase product. This enables Bvlgari to boost its sales without offering the customer a considerable discount.
- Brand loyalty. For existing customers this premium gift with purchase will make them feel taken care of and entice them further. However, for new customers it will encourage impulse purchasing as it is not often luxury brands such as Bvlgari will have a premium gift with purchase offers.
- Brand reputation. A premium gift with purchase offer will also uphold the reputation of a luxury brands such as Bvlgari due to its high quality. Also a premium gift with purchase can increase brand awareness, and depending on the premium gift on offer it can also introduce the customer to other areas of the business e.g. Bvlgari’s clothing line.
If you are interested in using a premium gift promo for your next marketing campaign, do not hesitate to contact us. Here at ODM we have years of experience with sourcing, designing and manufacturing promotional products for companies around the world.