Felt it would be good to share the product development process for our new Sarobag. Â This case study can be used as an example of how ODM work for inventors as we discuss the various aspects of development – from concept to market.
Just some background, the Sarobag was designed on the beaches of Rio de Janeiro where our team were relaxing after a long day meeting with Brazilian Promotional Products Companies – this trip was sponsored by a British Airways Business Opportunity Grant.
Step 1 – Ideation. Â (See key stages of product development)
Many people we spoke to in Brazil expressed concern about the high levels of crime and safety. Â One thing they mentioned was to be really careful of our bags if we ventured on the beach. Â Every inventor/product designer needs to identify a problem as a first stage before working on an invention/design to solve it.
Our thoughts shifted towards creating a beach blanket which firmly attached to a bag.  The most elegent solution we could come up with was a combination of a Sarong and a Bag – www.SaroBag.com website was registered.
Please feel free to leave your comments on the process.
