Absolut Vodka is working on a new promotional campaign, Absolut Unique. They are going to design four million bottles, each having a unique look.
This is really something that will significantly increase brand awareness for the company, and will be a good way to make customers choose Absolut’s product instead of competitors’ brands.
Check out this ‘backstage’ video:
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Great marketing that deviates from the perception of mass production!
Year this is really unique marketing. So cool that they are doing this, really something to remember and to create lots of brand awareness.