Back to blighty with this British POS display from Lonsdale

This brilliantly British POS display from Lonsdale definitely encapsulates the theme of British culture well. Lonsdale is widely recognized as a British Brand of sports clothing. This British POS display was in a department store in Zhuhai , China. For more keep on reading.

 

british POS

Back to blighty with this British POS display from Lonsdale

 

The POS Display

 

british POS

Back to blighty with this British POS display from Lonsdale

 

Whilst in this Lonsdale Store. It was refreshing that there were multiple POS displays in-store. The majority of them were based on the theme of British Culture. As you can see this POS is surrounded with various decorations that allow you to associate the Lonsdale brand with Britain. For instance in this photo the Union Jack draped case, vintage telephone and London bus. They are extremely eye-catching and draws your attention to the clothes display. As well as the promotional poster on top of the easel.  The red colored promotional tag also promotes the sandals as “the spotlight of today”.

 

british POS

Back to blighty with this British POS display from Lonsdale

 

You can also see the famous red telephone box as well as the red Royal Mail postbox. The red telephone box is also a highly quirky take on a changing room.

 

british POS

Back to blighty with this British POS display from Lonsdale

 

From this picture it is desert island themed. Decorated with an olden day gas lamp and Union Jack case. This British POS display is highly reminiscent of the Lord of the Flies book by William Golding.

 

british POS

Back to blighty with this British POS display from Lonsdale

 

Furthermore this display is also particularly unique. There is a steam train, telephone box, gramophone, vinyl player. And my personal favorite is the denim jean tank.  The denim jean tank is so unique and  encapsulates British wit.

 

Why this British POS display is effective

 

This British POS display is effective as it is highly eye-catching. Due to it being highly different compared to other POS displays within this Chinese department store. It is likely to stand out and encourage passers-by to investigate what the shop sells.When they are browsing, even if they do not purchase something. The unique display is likely to be retained in their memory. In future this individual may use this stored information to go to this store and look for something different.As a result,being so unique it will draw in more customers and can raise store revenues. The British POS display also communicates the cultural heritage and background of the Lonsdale brand to customers. Certain atmospherics and the decorations are likely to add value to the brand and products. Lonsdale are able to benefit from this British association with their brand. Of which they can benefit from charging a premium on their products.

 

Has this British POS display whetted your appetite? Take a look at these for more inspiration

 

2014-08-22T11:52:07+00:00
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