Custom figurines are a great example of showing your brands products and and displaying your brand image. London’s luxury bag and acessories brand, Anya Hindmarch, have done just that, and have creatively used figurines to reflect the image of their season’s product.
This display of custom figurines shows men wearing orange work clothes stood on pipes. This co-ordinates with the roadside theme of Anya Hindmarch’s bag collection. When walking past this display window, curiosity will attract customers to come and look. Customers after are more likely to continue looking at your product in store.
Again the custom figurines are used in this POS cone Display. Here they are directly in front of the bag. When a customer see’s the custom figure they will also look at the bag behind, this will increase product exposure.
Custom figurines: Why are they a great way to increase sales?
- Brand Activation. This is effective in custom display, as custom figurines can be designed to show your companies logo, promotional event, brand colours and mascot. When customers view your brand positively they are more likely to become loyal.
- Brand Recollection. This display will be seen by thousands of people. Your brand image will then become associated with your custom figurines. Customers who remember your image will more likely return to buy your product.
- Competitive edge. Custom figurines are unique and interesting. If your design is more interesting, consumers will more likely buy your products over other companies.
ODM have experiences in helping businesses to create displays and products for your promotional needs. If you are interested check out some other blogs linked below: