Plastic Toys Manufacturer: The Process of Turning Ideas to Reality

The toy industry has a wide market that ranges from kids, and young adults to adults. It doesn’t get out of style as well since almost anything that becomes a worldwide trend can be designed into a toy figurine from movies to video games and even celebrities. But how are they designed and manufactured? Let’s get the answer from the plastic toys manufacturer today!

Plastic Toy Manufacturer: The Process of Manufacturing Toys

Any product we see on the market goes through an arduous process that involves a lot of people, machines and skills. The manufacturing of toys is one of those and here are the basic processes involved.

Designing

This is the initial phase that will dictate the size, colour, and detail of the toy figurines. This is where everyone involved developed the vision that will soon be toys in stores.

3D Modelling

The next step in the process is to make a 3D model of the figurine design. This can be done in a number of ways but the most common is through 3D printing or a wax modeller.

Mould Creating

Now that we have a 3D model of the toy figurine, it’s time to create a mould for mass production. The 3D model is put in a metal container and filled halfway with plaster.

When the plaster hardens, the 3D model is removed leaving a carved space.

After that, the carved space is filled with metal to be one-half of the figurine mould. The process is repeated for the other half to form the whole of the toy.

Plastic Injection Moulding

The whole mould of the figurine is then injected with melted plastic pellets. Once it cools down, it solidifies into a soft toy figurine that can be submerged in cold water to further solidify.

Finishing

The different parts of the moulded toy figurine are assembled and airbrushed or pad printed for colours and designs. After that, it is packed to be sent to stores.

Types of Toys You Can Use For Your Promotion

promotional & gift figurines

capsule figurines

animal dolls

high grade plastic figurines

Plastic Toy Product Ideas For Your Promotion

To get you started, here are some plastic toy product ideas you can use for a variety of marketing strategies and displays!

Figurines

Any character from video games to movies and series can be made into figurines. Even brand mascots and logos can be figurines.

The advantage of these is people can collect them which means repeated purchases for your brand.

Bottle Toppers

Your everyday bottle doesn’t have to be plain and simple! This bottle topper showcases head figurines and is highly customisable.

It is a novelty idea that kids will certainly love with their pester power.

Pop It Bags and Toys

Ready to be fiddled with anytime and anywhere, these pop it toys help relieve anxiety and, at the same time, provide a pleasing visual to look at.

Custom Container Toys

What’s a better promotional product idea for the shipping industry than the shipping container itself? This highly customisable toy is a fitting display for office desks, too!

Top 6 Advantages of Plastic Toys In Marketing

Customisation Options

Plastic toys can be easily customized to match your brand or marketing campaign.

They can be moulded into various shapes, colours, and sizes, allowing you to create unique and eye-catching promotional items that reflect your brand identity.

Brand Visibility

Plastic toys often feature prominent branding elements such as logos, slogans, or contact information.

When distributed or displayed, these toys act as mini billboards, increasing brand visibility and awareness among potential customers.

Wide Age Appeal

Plastic toys can be designed to cater to different age groups, making them versatile marketing tools.

Whether targeting children, teenagers, or adults, you can create toys that appeal to your specific target audience, allowing for wider reach and engagement.

Collectable Value

Certain types of plastic toys can have collectable or nostalgic value, particularly if they are part of a series or limited edition.

This can generate interest and enthusiasm among consumers, encouraging them to seek out and collect multiple items, further boosting brand engagement.

Novelty and Fun Factor

Plastic toys have an inherent element of playfulness and fun, which can create a positive association with your brand.

By providing an enjoyable and interactive experience, you can leave a lasting impression on potential customers and increase the likelihood of brand recall.

Longevity and Reuse

Unlike some other promotional items, plastic toys are often durable and can withstand repeated use.

This means that recipients are more likely to keep and reuse them, providing extended exposure to your brand over time.

Check out more toys and figurine ideas here:

In this blog below, the Books, Music and Games store expanded their business through toy figurines that their customers can order even from the comfort of their own homes.

Custom 3D Printed Figurines: How Can They Help Your Business?

Lynx collaborated with Marvel Comics in this promotion that made it hard for people in their target market to simply ignore! Get more details in the blog below:

How A Promotional Figurine Can Boost In Store Sales – Lynx and Marvel Collaboration

Any football fan and sports aficionado will surely enjoy these 24 football player figurines of FCB Barcelona. See more details below and entice your market to collect these!

Promotional Gifts – Soccer Figurines to Collect by FCB Barrcelona

Figurines are also great in-store displays as exhibited by Anya Hindmarch, a London luxury brand. Find more benefits of figurines in the blog below:

Custom Figurines – Decorations for In Store Display

KFC‘s branch in a mall in China received lines of people for their food sets with figurines designed after a famous boyband, EXO! Check out the promotion here:

KFC Promotional Figurines in Mainland China

Essentially,

Plastic toys take a lot of processes before they’re ready to promote your brand and be displayed or played with. For that reason, finding the right plastic toys manufacturer can save your brand a lot of resources.

Luckily, the ODM Group can help you with this matter. We’re a promotional product company with our own creative team, Mindsparkz. This means we can help you with your promotional toys from brainstorming sessions and designing to production. Don’t hesitate to email us with the product code: ODM-4345 to get a quote today!

We specialise in the customisation of branded merchandise to meet your branding and marketing needs. For more of our services, we listed them below for you.