Lynx have collaborated with Marvel Comics to offer customers an awesome promotional figurine gift. We spotted this in a Zhuhai store and think this is a really good marketing method to boost sales. A gift with purchase is a great strategy; however, the success of this is based on the suitability of the gift for the intended audience.
How A Promotional Figurine Can Boost In Store Sales
The Avengers, is a 2012 American superhero film based on the Marvel Comics superhero team, produced by Marvel Studios and distributed by Walt Disney. Each of these figurines is one of the different superheros from the movie. The figure has a strong collectibility factor as they are limited edition artisan items that fans hold in high value. Limited Edition Collectibles, especially in the form of promotional figurines that are timeless, are therefore a great marketing strategy.
Each box has a different figurine – if someone is a collector they would multi-buy your product.
The Stages of Figurine Manufacturing in China:
Sampling and Moulding – The first sample has to be perfect before a factory will go ahead and make a mould for mass production. Worthy to note is the fact that different parts of a figurine may require separate moulds.
Plastic Injection Process – PVC material is injected at a high temperature into the mould. The mould then cools down and the basic figurine is ready. After polishing and assembly comes the painting
Painting Process – Figurines are hand painted using airbrushes and other intricate tools.
Stamping Process – Stamping machines are used to create the realistic aspects of the figurine such as eyes and lips.
Assembling Process – The most labour intensive aspect which includes hand gluing the parts to assemble the final figure.
We asked one of our clients to give us their impressions during a China factory visit during a buying mission recently.
Check out more about the Assembling Process here:
Why we love this Promotional Figurine as an On Pack Offer:
- Customer Loyalty: Give back! Happy customers will maintain loyalty to your brand. Marketing gifts are extremely useful in helping to promote your brand. People would feel that they received more than what they paid for, thus they are more willing to purchase your items. Thus, because of that good feeling customers associate with your brand, they would generally favor your brand over others. As a result, your brand will see an increase in profits and sales.
- Effective Advertising: If another customer spots your product with the collectible freebie promotion and like it, customers will tell other potential customers through the word of mouth technique, therefore increasing your brand awareness.
- Collector’s Item: The promotional figurine is an ideal gift for fans who are specifically looking for this collectible merchandise. Limited edition makes it more appealing to collectors. This means the retail store will benefit from the patronage of movie fans.
As you have seen, a promotional figurine is a cheap but effective way to entice shoppers. Should you need assistance with creating your own figurine, please don’t hesitate to speak with us! Whether you need design or manufacturing services, our team can help you out. If you need more examples and ideas, please feel free to browse through our blogs.
Check out this Old School Collector Edition Game Set!
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These promotional bowls will certainly make customers nostalgic!