The KFC in the Hua Fa New Mall of Zhuhai was spotted offering Star Energy meal sets with promotional figurines during 2015 New Year holidays. You are entitled to a lovely promo figurine if you buy one meal set. There are A/B/C sets available to choose from. It has been approved as an amazing marketing campaign at the beginning of the new year. The shop was so busy that people had to line up for the meal, which can be entitle as a really good marketing campaign.
Why KFC choose promotional figurines for marketing campaign?
Korean star team EXO have endorsement for KFC China mainland. KFC is currently launching Star Energy meal sets with promotional EXO figurines. In one way, EXO one of the popular Korean star teams in China. They’re collaborating with KFC China, it can help to increase the popularity of the team by promotional figurines. EXO fans are keen to get their idols’s souvenirs of promotional figurines. So it attracts more people to KFC to have meals, especially kids.
In another way, this is an excellent way of increasing KFC China sales volume which in turn increases revenue and profit. The marketing campaign with promotional figurines help KFC to stand out from its competitors like McDonald’s.
What benefit can a promo gift get?
We’re always looking for special marketing strategy to boost sales volume as well as increase brand awareness. This time KFC China take advantage of the popularity of celebrity fully and successfully with the promotional figurines. Offering a promo gift helps to increase profits. When consumers see that KFC is offering a gift, they would be more incited to buy your products. Moreover, having a promo gift improves the position of your brand at the point of sales. It helps your product to stand out from its competitors.
ODM are happy to assist in the procurement of your promo gifts which will definitely have a positive impact in your marketing campaigns. For more ideas on other brand promos, please read our below blogs: